Carbon Negative Beef
Wholesome Meats is on a mission to change the narrative around beef. Working closely with the founders, Lew Moorman and Ed Byrne, we created a complete brand identity from the ground up for their transformative new brand of beef.
With their mission of accelerating the adoption of regenerative ranching practices, we developed a cohesive visual language that gave them a strong foundation to drive growth and awareness in the consumer market.
Services Provided
BRAND STRATEGY
BRAND IDENTITY
BRAND ILLUSTRATION
WEBFLOW DESIGN / DEVELOPMENT
SOFTWARE DEVELOPMENT
BRAND GUIDELINES
MARKETING COLLATERAL
Primary Logo, Word Mark and Seal
The Wholesome Meats mark consists of distinct lines forming a hillside with blades of grass emerging from the rich hillside soil to form the letter W. The mark is confident and optimistic, symbolizing the companies outlook on the positive impact regenerative agriculture could have on the future of our planet.
Early logo sketches
Color Palette & Typography
The Wholesome Meats color palette consists of 5 core colors that communicate positive, natural, sustainable and healthy food.
Website & Digital
We designed and built the marketing website with custom illustrations and rich, interactive components that tell the regenerative agriculture story in a compelling and memorable way.
A custom built interactive carbon simulator that visualizes the impact of switching to Wholesome Meats. This simulator was used in trade show demos, marketing collateral and on the marketing website to quantify how much carbon can be captured through sustainable, regenerative ranching.
We designed an interactive side-by-side comparison tool for Wholesome Meats that lets users compare regenerative ranching with feedlot beef and fake (lab-grown) meat. A draggable slider reveals the differences, while hoverable hotspots surface facts about soil health, animal welfare, and environmental impact. The result makes a complex topic accessible through a clear, engaging visual story.
Over 50 restaurants and hotels in San Antonio, Austin and Houston serve Wholesome Meats beef.
Texas' leading grocery store becomes the first large mainstream retailer to sell regeneratively raised grass-fed beef.
California's leading wholesale distributor of regenerative meats, Cream Co. Meats, combines forces with Wholesome Meats to maximize distribution channels and continue their mission in accelerating the consumer adoption of regenerative agriculture.